Google Settles! wrote about google settling click fraud for 90million. How will this affect the pay per click advertising media that we are now so dependent on? Google has been overcharging advertisers for last four years and has now agreed to cough up $90 million to settle the claim. Click fraud advertisers must be feeling chilled […]

Google Site Demographics

Just found out that google added another site hunting feature to my adword campaigns. Now i can select the sites where i want my adwords campaigns to show up based on visitor demographics! Available metrics to use are age, sex, household income and whether or not there are children in the household. From there, a […]