Getting more relavant Adsense Ads

One web property we have is a browser based email reader. The problem with this page however, was that the ads for my users tend to all be related to exchange, imail, mail, email, spam, anti-virus and a lot of techie stuff, that frankly, my readers don’t care at all for these types of ads.

I tried to influence the type of ads that come out via the ‘section targetting’ feature of adsense. Section Targetting allows you to tell google adsense, the parts of your webpage where it should put more importance, in selecting the ads that will pop up on the page.

The HTML tags to emphasize a page section take the following format:
<!– google_ad_section_start –>

This is the text that needs to be given more importance

<!– google_ad_section_end –>

Unfortunately, the section targetting article also mentioned a 2 week delay for the crawler to visit the site. So in 2 weeks, we should be able to report on whether or not this works.