Google Site Demographics
Just found out that google added another site hunting feature to my adword campaigns. Now i can select the sites where i want my adwords campaigns to show up based on visitor demographics!
Available metrics to use are age, sex, household income and whether or not there are children in the household. From there, a list of sites that cater to the selected demographics will be presented. Cool !
The demographic site selection option is found on the ‘Identify sites’ page when you create a new site-targeted campaign, or on the site tool in an existing site-targeted campaign. In both cases you’ll also be able to use two other options to find sites: listing site URLs and describing topics that match your ad. We recommend using those methods along with demographic site selection to identify the very best sites for your ad to appear. For more detailed instructions, please see this Help Center entry: How do I use the site tool?
Filed under: Adword
