New Google Adword Tool

I have several adwords campaign running. Each campaign is made up of several adgroups. Each adgroup will be triggered by a set of keywords. I recently had a need to copy the keywords (100s) from one adgroup to another adgroup.

The normal way i would do it, is to go to the adgroup where the keywords were, then do a cut and paste operation to copy the keywords over to another adgroup.

Google now has a new tool that simplifies this operation. Its called “Copy or Move Keywords and Ad Text”. With this tool, i can use a search query to select the keywords that i need to be copied over from one adgroup to another adgroup, and then choose the destination adgroup. No more cumbersome cut and paste.

Life should be so simple. 🙂