JUX2 Search Engine

Search Engine Comparison GraphFrom: http://www.jux2.com/about_different.phpConventional wisdom is that the search engines serve up very similar results. Our research suggests the opposite: that search engines are far more different than most people think. For example, what do you suppose is the overlap between the top 10 results on Google and the top 10 results on Yahoo! for the average search term? Most people we asked thought about 70 percent. So did we, until we checked.

The actual overlap is roughly half of that. In a test we conducted using the 500 most popular search terms in April 2004, on average, only 3.5 of Google’s top 10 results were in Yahoo!’s top 10, and vice versa.