ISP to Media Company?

I remember 3 years ago, at Cagayan de Oro, where as an ISP franchise of, we had a group strategy session to think up of ways to survive the onslaught of telcos becoming ISPs themselves, I proposed then that we remodel ourselves and think of ourselves, not as ISP providers, but as media companies.

That idea was met with blank stares.

Now Webpronews reports that online giants like google, yahoo, and microsoft, with their search engine dominance, are now buying into advertising related companies…..hmmm….

What would have happened to our mozcom network of franchisees had this idea been developed? I just shrug at the lost opportunities sometimes that result from lack of foresight.