Adwords New Report: Ad Placement Performance Report

Google adwords just added a new report format in its offerings. It is called Placement Performance report. In google’s own words “to view performance metrics for ads that may be running on URLs or domains within our content network”..

This report shows me the different content sites that showed my ad. I can sort the report to show me the sites that gave me the most number of impressions, or the most number of clicks, or the most number of costs. For example, the report highlighted to me the uselessness of having ads in some freebie website. Their users are mostly looking for free webhosts site. And our destination site is one that is “for a fee” site. So clearly, we were just wasting money on these…

Search Engine Roundtable has hinted about this before it was even out!