Adwords New Campaign Option: No End Date

Just got this on my adword alert:

‘No end date’ is a new option we’ve added to all AdWords campaigns. Advertisers now have two choices: set a specific end date for their campaign, or select ‘no end date’ to have a campaign run indefinitely. ”

Google is also making an automatic adjustment to all existing campaigns with an end date of December 31, 2010, which is the end date the AdWords system has traditionally assigned when an advertiser set no end date of their own. Those campaigns will now be reset to the new “no end date” setting.